A.S. Création Plain Wallpaper Neue Bude 2.0 Ed. II Non-Woven Wallpaper 10.05 m x 0.53 m Blue Brown Orange Made in Germany by Livingwalls 374153 37415-3

NEUE BUDE 2.0 reloaded: Fashionable wall coverings and powerful brand showcasing A.S. Création is continuing the success story of its wallpaper label “NEUE BUDE 2.0” with fashionable new designs, strong characters and superb material quality. The new edition of the lifestyle brand is coming to retail in Spring 2020 - once again, accompanied by a nationwide billboard campaign and strong POS support through a broad infotainment package. The young target group loves the trendsetting wall coverings, whose excellent quality was rated as “very good” in a practical test conducted by the DIY magazine “Selbst ist der Mann”. The publicity campaign was also excellent, with its provocative slogans and strong characters representing the various wallpaper styles. It achieved maximum impact in all channels, resulting in A.S. Création receiving the “German Brand Award” in 2018. The famous wallpaper manufacturer is now producing a new edition of young, stylish wall coverings for a variety of home styles: Mia, the strong-minded rebel, combines romance with punk and represents opulent flower-power creations. The charming, laid-back Ben also loves opposites: natural cork prints with metallic effects and baroque designs in the used look. Wistful Ella prefers to surround herself with pastel floral designs for a relaxed feel-good style. And Tibo, the smart hipster, is into the luxurious retro look with angles and edges: with cool wall looks and multi-materials with touches of rust. The consumer campaign is as distinctive as the NEUE BUDE 2.0 home styles it is promoting. A strong infotainment package for the point-of-sale, intuitive application videos and a media ad to reach the young target group through their preferred social media channels. “With NEUE BUDE 2.0 we are offering a strong lifestyle brand for young, individual living styles that will go down very well with the 20+ generation,” emphasised Stefan Gauger, Head of Marketing at A.S. Création. “With the new edition, we are giving a new creative impetus for outstanding interior design. We are supporting retail with effective brand showcasing and an extensive media campaign.”

• Non-woven wallpaper - roll size: 10.05 m (length) x 53 cm (width) - 5.33 sq m
• Product features: scrubbable, good lightfastness, dry removeable, low-flamable, easy to handle without soaking time, can be affixed by paste-the-wall technique, can be applied to all clean, dry, smooth, firm and absorbent surfaces, made in Germany
• Pattern match: 64 / 32 cm (offset match), the pattern of the next length must be offset by the specified pattern repeat.
• FSC Mix certified: the non-woven support material used in the production of this wallpaper is FSC Mix certified. The addition Mix stands for the use of wood from FSC-certified forests and the use of recycled materials.
• RAL-GZ 479 quality mark: the RAL quality mark includes technical quality requirements, further requirements and tests regarding the health and environmental safety of wallcoverings.